Last Updated: 23 July 2026
Customer First Loans (“Customer First Loans”, “we”, “us”, or “our”) respects your privacy and is committed to protecting the personal information you share with us.
This Privacy Policy explains how we collect, use, store, disclose, and protect your information when you visit customerfirstloans.in, submit an enquiry, request a callback, communicate with us, or use our loan assistance services.
By using our website or voluntarily providing your information to us, you acknowledge the practices described in this Privacy Policy.
1. Who We Are
Customer First Loans provides loan assistance and advisory services to individuals, professionals, business owners, NRIs, and other customers seeking financial products from banks, Non-Banking Financial Companies (NBFCs), housing finance companies, and other financial institutions.
Our website is:
customerfirstloans.in
Contact details:
Customer First Loans
Office No. 423, Lodha Supremus Tower 2, Wing A,
Wagle Estate, Thane (West), Maharashtra – 400604, India
Email: info@customerfirstloans.in
Phone: +91-8460520403
2. Information We Collect
Depending on how you interact with us, we may collect information including:
- Full name
- Mobile number
- Email address
- Loan type and loan amount required
- City or location information
- Employment or occupation details
- Income and financial information
- Existing loan details
- Property-related information
- Information regarding repayment capacity and financial requirements
- KYC and identification information when required for processing a loan application
- Documents voluntarily provided by you for loan assessment or processing
- Communications between you and Customer First Loans
- IP address, browser type, device information, and website usage information
The specific information collected may depend on the loan product or service you request.
3. How We Collect Your Information
We may collect personal information when you:
- Complete an enquiry, callback, or contact form on our website;
- Contact us by phone, email, WhatsApp, or another communication channel;
- Request assistance with a loan or financial product;
- Provide documents or information for eligibility assessment;
- Communicate with our representatives;
- Interact with our website, including through cookies and similar technologies; or
- Provide information through one of our authorised partners or referral channels.
We may also receive information from banks, NBFCs, financial institutions, channel partners, credit information companies, or service providers where permitted by applicable law and necessary to provide our services.
4. How We Use Your Information
We may use your personal information to:
- Respond to enquiries and callback requests;
- Understand your financial and loan requirements;
- Assess your preliminary eligibility for relevant loan products;
- Identify potentially suitable banks, NBFCs, or financial institutions;
- Assist with loan applications, documentation, sanction, and disbursement;
- Communicate with you regarding your enquiry or application;
- Coordinate with lenders and authorised service providers;
- Verify information and documents submitted by you;
- Improve our website, services, and customer experience;
- Detect fraud, misuse, or security incidents;
- Maintain business and transaction records;
- Resolve complaints and customer support requests;
- Send service-related communications;
- Send promotional or marketing communications where permitted by applicable law and your communication preferences; and
- Comply with legal, regulatory, contractual, and compliance obligations.
Submitting an enquiry does not guarantee approval or disbursement of a loan. Final lending decisions are made by the relevant lender according to its policies and eligibility criteria.
5. Sharing Information With Banks and Financial Institutions
To assist you in obtaining a suitable loan, we may share relevant personal, financial, and application information with selected:
- Banks;
- NBFCs;
- Housing finance companies;
- Financial institutions;
- Lending partners;
- Authorised channel partners; and
- Service providers involved in processing or facilitating your application.
Information is shared where reasonably necessary to evaluate, process, or service your loan requirement.
Once your information is provided to a bank, NBFC, or other financial institution, that organisation may process your information according to its own privacy policy, regulatory obligations, and internal procedures.
Customer First Loans does not control the independent data-processing practices of such financial institutions.
6. Service Providers
We may use third-party providers to operate our website and business, including providers for:
- Website hosting and infrastructure;
- Email and communication services;
- Customer relationship management;
- Analytics;
- Document management;
- Security and fraud prevention;
- IT and technical support; and
- Other operational services.
These providers may process personal information only to the extent necessary to perform their services for us, subject to applicable contractual and legal requirements.
7. Credit and Eligibility Assessment
Where applicable and with appropriate authorisation or consent, information may be used or shared for evaluating creditworthiness, repayment capacity, eligibility, or other aspects relevant to a loan application.
Banks and financial institutions may independently obtain information from credit information companies or other authorised sources as part of their underwriting and approval process.
Customer First Loans does not guarantee any particular credit score, eligibility result, interest rate, sanction amount, or loan approval.
8. Cookies and Website Technologies
Our website may use cookies and similar technologies to operate correctly, remember preferences, understand website usage, improve performance, and enhance security.
Cookies may include:
Essential Cookies: Required for basic website functionality and security.
Analytics Cookies: Used to understand how visitors interact with our website.
Preference Cookies: Used to remember certain website preferences.
Marketing Cookies: Where applicable, these may help measure campaigns or provide relevant advertising.
You may configure your browser to block or delete cookies. Some website functionality may not work correctly if certain cookies are disabled.
9. Technical Information
When you access our website, certain technical information may automatically be collected, including:
- IP address;
- Browser type and version;
- Device type;
- Operating system;
- Referring website;
- Pages visited;
- Date and time of access; and
- General website interaction information.
We may use this information for website security, troubleshooting, analytics, fraud prevention, and performance improvement.
10. Embedded Content and Third-Party Websites
Our website may contain embedded content or links to third-party websites, including content from financial institutions, maps, videos, social networks, or other external services.
Third-party websites may collect information, use cookies, or track your interaction according to their own privacy policies.
Customer First Loans is not responsible for the privacy practices, security, or content of third-party websites.
11. Data Retention
We retain personal information only for as long as reasonably necessary for:
- Providing our services;
- Processing or supporting loan applications;
- Maintaining customer and transaction records;
- Resolving complaints or disputes;
- Preventing fraud;
- Meeting contractual obligations; and
- Complying with applicable legal, accounting, regulatory, or compliance requirements.
When information is no longer required, we may delete, anonymise, or securely dispose of it, subject to applicable law and legitimate retention requirements.
12. Data Security
We take reasonable administrative, technical, and organisational measures to protect personal information against:
- Unauthorised access;
- Accidental loss;
- Misuse;
- Unauthorised disclosure;
- Alteration; and
- Destruction.
However, no internet transmission, electronic storage system, or digital communication method can be guaranteed to be completely secure.
You should avoid sending sensitive financial information or documents through unsecured communication channels.
13. Your Rights
Subject to applicable law, you may have the right to:
- Request information about personal data we hold about you;
- Request correction or updating of inaccurate or incomplete information;
- Request deletion or erasure of information where applicable;
- Withdraw consent where processing is based on consent;
- Raise concerns or grievances regarding the processing of your information; and
- Request other rights available under applicable data protection laws.
Certain information may need to be retained despite a deletion request where required for legal, regulatory, fraud-prevention, dispute-resolution, or legitimate business purposes.
To exercise an applicable privacy right, contact us at:
We may need to verify your identity before processing certain requests.
14. Communication and Marketing
When you submit an enquiry or request a callback, you authorise Customer First Loans and its representatives to contact you regarding your enquiry through appropriate communication channels, which may include telephone, SMS, email, or messaging services such as WhatsApp, subject to applicable law.
Where required, marketing or promotional communications will be sent based on applicable consent and communication requirements.
You may request to stop receiving promotional communications by contacting us or using an available opt-out mechanism.
Service-related or transactional communications concerning an active enquiry or application may still be sent where necessary.
15. Children’s Privacy
Our services are intended for adults who are legally capable of applying for financial products.
We do not knowingly solicit loan applications or intentionally collect personal information from children.
If we become aware that personal information relating to a child has been collected without appropriate authorisation, we will take reasonable steps to remove it where required.
16. Data Transfers
Some technology or service providers used by Customer First Loans may process or store information using infrastructure located outside your state or, where legally permitted, outside India.
Where such processing occurs, we take reasonable steps to ensure that personal information is handled in accordance with applicable data protection requirements.
17. Consent
Where consent is required, by voluntarily submitting your information and providing the relevant consent, you authorise Customer First Loans to collect and process your information for the purposes communicated to you.
Where permitted, you may withdraw your consent by contacting us at info@customerfirstloans.in.
Withdrawal of consent will not affect processing that occurred lawfully before the withdrawal and may limit our ability to continue providing certain services.
18. Changes to This Privacy Policy
We may update this Privacy Policy periodically to reflect changes to our services, technologies, business practices, or applicable legal requirements.
The latest version will be published on this website with the updated “Last Updated” date.
We encourage you to review this Privacy Policy periodically.
19. Grievances and Contact Information
If you have questions, concerns, complaints, or requests regarding this Privacy Policy or the handling of your personal information, you may contact us at:
Customer First Loans
Office No. 423, Lodha Supremus Tower 2, Wing A,
Wagle Estate, Thane (West), Maharashtra – 400604, India
Email: info@customerfirstloans.in
Phone: +91-8460520403
We will make reasonable efforts to review and address privacy-related requests and grievances in accordance with applicable law.
20. Governing Law
This Privacy Policy is governed by applicable laws of India.
Any privacy or data-protection obligations applicable to Customer First Loans will be handled in accordance with applicable Indian laws and regulations.